Nationwide’s “Make Safe Happen” ad, aired during the Super Bowl, delivered a message many people didn’t want to hear. But the controversy certainly got people talking about preventable injuries, the leading cause of death for all children, teens, and young adults.
“In 60 seconds, we can probably bring more attention and awareness and action around this issue than we have in 60 years,” Adam Tucker, president of Ogilvy & Mather Advertising which created the ad, told CNN.
Attention and awareness, check.
Now, let’s take action. Preventing many injuries is so simple and inexpensive. Try these:
- Have and use a properly installed car seat for your child. Correctly used child safety seats can reduce the risk of death by as much as 71%, but 73% of car seats are not used or installed correctly. Take 15 minutes to use Safe Kids’ quick car seat checklist to protect your child.
- Set a good example by not texting while driving or walking. Your teen is watching you.
- Speaking of setting a good example, always fasten your seat belt, and make sure others do the same.
- When you leave the room or go to sleep, turn off portable space heaters and stove burners, and put out candles.
- Wipe up a spill right away. Falls are the leading cause of nonfatal unintentional injuries for almost every age group.
- Put away household cleaners and medications in a place that’s out of sight and reach of children.
- Clear clutter from hallways and exits to prevent tripping—especially during an emergency like a fire.